Lux Tea Co Project (2016)

***Since the completion of this website a year ago (in 2016), Lux Tea Company commissioned Red Pixie to re-design the website Summer of 2017. You can learn more about the updated design here. Read on to learn about the design that started it all. A link to a live version of the site is still available for preview towards the bottom of this page.

Lux Tea Company sells high end loose leaf tea and tea accessories. Taking great pride in providing the best quality teas to all tea lovers, far and wide, the commitment Lux Tea practices to their craft is truly inspiring. Lux Tea Company- honoring quality, tranquility, and simple indulgence.

"The Finest Teas.
An Everyday Luxury."

Lux Tea Company found Red Pixie while they were still developing their brand. This was a great deal of fun as we were able to work together to develop and bring the concept of Lux Tea to life. It was very important to them that while their website should relate luxury to their visitor it should also be bold, unique, and memorable.

A lot of extra time was spent developing small details such as, custom menu icons to represent the various tea types and accessories sold, and original content writing for product descriptions and general website text. Sticking to a earthy but luxury- based color palette was key ( think earth tones with a splash of gold). Ultimately, however, it was the combination of all of the small details and textures used that really stretched miles in creating the unique environment that is

Special features on lux tea co's website:

  • Premium Design
  • Professional Content Writing
  • Custom Graphic Design Assets
  • Custom Subscription Quiz- Picks out a tea collection based off of the visitor's "tastes"/ answers for a monthly tea subscription. The idea is to give the visitor a monthly subscription that includes sample sized teas that they are most likely to enjoy while also providing some new options to try.
  • Mail Chimp Newsletter Subscription Pop-Up
  • Product Slideshow
  • Account Option for Cart- Allows returning customers to save their shipping and billing information for future orders as well as track their current orders.

Check out Lux Tea Company (2016 Design) for yourself. *Please note that the cart functionality is disabled due to the 2017 design being active and this is just for preview:

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