The Power of Two: Postcard Design

With over 23 years of combined experience, Cindy Lockhart and Gina Morgando are an unstoppable real estate team. Providing you with superior marketing reach, "The Power of Two" utilizes the global resources of the two companies that they represent: Keller Williams Realty Select, and RE/MAX Platinum Realty to smoothly guide you through the stages of buying or selling your home.

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Continuing the modern theme that was established for their branding when we were working on The Power of Two's PowerPoint Presentation, we set to work expanding their marketing materials. The Power of Two's postcard design needed to be crisp, professional, and to the point. Perhaps most importantly though, their postcard needed to be extremely functional, as the main image ( which is represented by a watermarked Adobe Stock image for preview's sake), needs to be switched out potentially multiple times a month for different houses they're working with.

To expand upon the theme we built, we inserted small "attention- grabbing" headers as well as large subject titles. Right- floating boxes in brand colors helped to define content space and the creative use of lines was simple but effective in altering the appearance of negative space on the canvas.

For more information about The Power of Two checkout Cindy's website below:

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