***Urban Chai is a completed website but we're awaiting their launch date before making it live. You can see their custom maintenance page by visiting their website, here. However, to see an in action video of the website before the launch, and learn about it's special features, read on!
Urban Chai is made up of a group tea enthusiasts who have years of experience in the tea industry- from development to sales, Urban Chai has united the various skills of it’s members to provide the best in tea to their customers. Urban Chai believes that you shouldn’t have to sacrifice quality for convenience which is why they worked tirelessly to develop an easy, instant chai recipe sure to delight any chai tea lover!
" Perfect Chai tea. Every time."
Urban Chai came to us after seeing our work with Lux Tea Company. They had a very specific idea in mind for Urban Chai's branding but weren’t sure yet how they wanted that idea implemented. After creating 3 home page design concepts ( mock ups), they settled on an edgy, alternative design that would speak more to millennials ( their target audience).
Working with alternative designs is a lot of fun and there is so much room for creativity. We developed original assets for the small icons and details within the layout and focused on unique placement for the images and content. Since Urban Chai wanted a small website, the content was kept to a minimal and imagery was played up big time. With such an expressive and fun UI, the goal is to also incorporate easy and convenient features to make the overall user experience enjoyable.
Urban Chai is not ready to launch but feel free to check out a quick, in action video below!